case study
A major corporate office and campus environment, Titaan Unknown Campus, is currently implementing PackBack to eliminate single-use packaging and transition to a fully automated reuse system.
Titaan Unknown Campus is a large-scale innovation campus in the Netherlands, bringing together corporates, startups, and research institutions in a shared workplace environment with high daily consumption of food and beverages.
By combining unmanned return infrastructure with smart incentives, the system is achieving a 95% return rate, reducing operational workload, and significantly lowering packaging costs, all without requiring staff involvement.
Office and campus environments operate as semi-controlled ecosystems with a mix of staffed and unmanned consumption points including coffee corners, cafeterias, and self-service stations.
Unlike restaurants, these environments:
● Have recurring users (employees, students)
● Offer opportunities for behaviour change and engagement
● Require minimal operational overhead
● Must balance convenience with sustainability goals
Organizations are under increasing pressure to reduce single-use packaging, driven by:
● Sustainability targets
● Waste reduction goals
● Rising operational and disposal costs
However, traditional reuse systems often fail because they:
● Require staff involvement
● Depend on manual collection
● Lack consistent user participation
The key challenge was clear:
Enable high return rates without adding complexity to daily operations
The office implemented PackBack’s Smart Reuse System using:
● SmartDispensers - for fully unmanned distribution
● SmartBins - for automated returns
● PackPerks incentives - to drive engagement
● PackPulse dashboard - for real-time monitoring
The system operates without staff involvement, creating a seamless experience for users.
The implementation demonstrates that reuse can operate effectively in office and campus environments when friction is removed.
Key outcomes include:
● 95% return rate, driven by ease of use and user engagement
● –32% reduction in labor costs, as the system operates fully unmanned
● €56k annual packaging cost savings, by reducing reliance on single-use materials
● High user adoption through intuitive design and incentive mechanisms
These results show that when reuse is effortless, users consistently participate.
When we made reuse effortless, our employees and students embraced it immediately. PackBack has been an incredible partner. Their technology and support made it simple to integrate sustainability into our daily operations.
PackBack transforms reuse from a manual, operational burden into an automated system.
Single-use cups
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In office and campus environments, reuse succeeds when it is effortless. By combining automation, incentives, and real-time insights, PackBack enables organisations to achieve high return rates, reduce costs, and meet sustainability goals without disrupting daily operations.
PackBack enables shared systems that work across offices or campus, and user types without adding operational friction.
